In today’s world “data is king” and it’s highly beneficial for you to soak up as much data on the people interacting with your website as you can. Every touchpoint on your school website can be a potential tracking goldmine. School websites rarely have a tracking setup and business managers are missing out on vital information that could explain why enrolments have sagged over a period of time.
Combining Google Analytics to track performance on digital marketing for schools can give you a breadth of knowledge when making key decisions on your online marketing. Using analytics as a measuring tool…
Most underestimate the value of a well-designed school website and how much of a difference it plays in getting enrolments through the door.
Here are some things to keep in mind:
A trusted advisor to Victorian schools for over 30 years, MAPS Marketing offers a comprehensive range of marketing and communication consulting services.